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Maradona

Universidad San Sebastián · Santiago, Chile · Concept · Image Creation

Commissioned by Universidad San Sebastián in Santiago, Chile: the concept and creation of an image about Diego Maradona using a classical, old-master painting technique. His whole career — from the World Cup to Napoli — gathered into a single canvas and presented as a framed museum piece.

Maradona — campaign visual

The idea

The brief asked for a concept and an image built with an old technique. We imagined Maradona’s career as a classical painting: a heroic, layered composition that reads like a museum masterpiece rather than a sports poster.

Maradona — campaign visual

The craft

Dozens of moments were composed, painted over and unified under one light and palette in Photoshop, so the whole piece reads as a single painted canvas, finished with an ornate gilded frame.

Credits: Client: Universidad San Sebastián, Santiago, Chile · Concept and image creation by Custom Image Studio.

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