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BBDO Chile · Paris · Fashion Campaign · Photography: Studio Fe

A fashion campaign built around sculptural environments — woven, wood and marble forms shaped to hold the collection. The models were the only element actually photographed; every environment around them was generated entirely with AI, modeled and rendered at ultra-high resolution (10,000px+) so each material — rattan, veneer, marble — holds up to the closest scrutiny. Each piece is set inside its own material study, giving the clothing a stage as considered and as real-feeling as the garments themselves.

Role — Environment Creation · Character Integration · Compositing. Created every environment and integrated the photographed models into each setting — matching light, shadow, perspective and material detail so talent and set read as one image.

Paris — campaign visualParis — campaign visualParis — campaign visual
Paris — fashion campaign visual, art direction and AI-assisted productionParis — fashion campaign visual, art direction and AI-assisted productionParis — fashion campaign visual, art direction and AI-assisted production
Paris — campaign visualParis — campaign visualParis — campaign visual
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