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Rio Art

Best Ads Worldwide — AdForum · Cannes Lions · El Ojo Plata

Cleaning shouldn't stain. — Internationally acclaimed campaign for Rio Art, a petroleum-free, biodegradable detergent. AdForum Best Ads Worldwide. Awarded at Cannes Lions, El Ojo Iberoamérica Plata, and Wave Festival.

Role — Visual Art Direction · CGI · Retouching. Starting from the agency's concept sketch, developed the complete visual system — composition, materials and light — and produced the final images.

Rio Art — campaign visualRio Art — campaign visualRio Art — campaign visualRio Art — campaign visual
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