The First Poster to Catch Lung Cancer
The Big Check Up 2022 from The Marie Keating Foundation presents The First Poster To Catch Lung Cancer. Lung cancer is the world's biggest cancer killer — it has many symptoms that can be overlooked and often it's caught too late for the new treatments available to make a difference. The most striking symptom is a cough. To encourage those with a long-standing cough to get it checked, the Marie Keating Foundation has worked with doctors, patients, and technicians to create an innovation that is the message — revealing itself only to those with a cough. This is part of the effort to bring down Ireland's lung cancer mortality rate once and for all.
Role — Art Direction · Visual Concept · CGI. Created the image from scratch. After seeing the Human Trafficking piece, the agency commissioned the same visual approach — art direction, visual concept, lighting and execution.
