Festival del Huaso de Olmué
Key visual for TVN’s Festival del Huaso de Olmué, one of Chile’s most traditional music festivals. A monumental emblem — eagle, instruments, grapes and lettering — sculpted entirely in 3D as a single carved relief.
The idea
The festival needed an emblem that felt timeless and Chilean at the same time: a carved relief that gathers the symbols of the countryside and its music into one monumental piece.
The craft
Every element was modeled in 3D, from the eagle’s feathers and the brass instruments to the grapes, leaves and ribbon lettering. The relief was first rendered as a clean clay pass, then textured as carved wood, colored and finished with detailed retouching for the final key visual.
Credits: Agency: Prolam Y&R · Client: TVN · 3D modeling, render and retouching by Custom Image Studio.
