Luck Always Finds Its Way
A print campaign for Loto with BBDO, built on true stories where bad luck turned into fortune — like a Thai fisherman who found 30 kilos of ambergris, whale vomit worth a million dollars, on the beach. Luck always finds its way.
The craft
Custom Image Studio handled the photographic retouching and final production of the campaign: light, texture and color were refined so every found object reads as precious, while each scene keeps a raw, documentary feel.
Credits: Agency: BBDO · Client: Loto · Photography: Estudio Fe – Nain Maslun · Photographic retouching and final production by Custom Image Studio.
