Gelicar
Pharmaceutical campaign visual production for Eversana. Full CGI production, retouching, and campaign execution from concept to delivery.
The challenge
Eversana needed a campaign visual for Gelicar that could make the product’s benefit understandable in a single glance, without clinical imagery, diagrams or on-screen claims.
The idea
We turned the mouth into a battlefield. A squad of firefighters made of translucent gel storms in to put out the fire, a visual metaphor for how Gelicar goes to work.
The gel material carries the product truth: cool, fluid and precise, so the message reads before any copy does.
The craft
Every character was built in CGI and sculpted as clear, refractive gel so light passes through them, set against a warm, textured interior. Fire, water and gel were simulated and composited into one controlled frame, then finished with high-end retouching for print and digital.
Credits: Client: Eversana · CGI production, retouching and final art by Custom Image Studio.
